KESHIA MERRITT

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CREATIVE DIRECTOR

EXPERIENCE IS WHAT YOU GET WHEN YOU DON'T GET WHAT YOU WANT! At 2Sense Design Studio, I provide directorial visual communications and digital design services. Combining two senses of communication — yours and mine! There's no reason for us to not be able to create a great campaign together. I'm here to interpret and translate your vision.

Your Sense + My Sense.

MAKES PERFECT SENSE!

WHAT QUALIFIES ME AS A CREATIVE DIRECTOR ?

WELL...

I've served the corporate, nonprofit and start-up communities for years with creative direction. A native to Memphis, TN, I've been inspired by the various cultural experiences of the city. My passion for fine art and history have fine-tuned my aesthetic sensitivity to great design. As a visually creative person, I’ve maintained leadership and supporting roles in the design and development of corporate collateral, social media and support materials for internal and external marketing communications.

My EXPERIENCE

includes the development of immersive designs for local and national brands, providing art direction, visually relaying business objectives, and coordinating trade exhibition visuals. I have collaborated with creative teams to refine concepts; managed photo shoots, video and production schedules, created strategic plans, and solved problems for effective presentation to the intended audiences. It's a common practice that I keep abreast of design trends and continue my education to enhance my skill set and leadership.

Graphic and Web design service in Memphis, TN

as an EMPLOYEE,

2017 - Present UNITED WAY of THE MID-SOUTH / Associate Director, Creative Services

Led the organizational rebranding effort, including website, print collateral, and flagship program redesigns, resulting in increased brand recognition, donor giving, engagement, and trust.
Orchestrated production scheduling, marketing timelines, departmental budget, inventory control, and delivery expectations.
Managed contract workers; photographers, videographers, graphic designers, web developers
Served as the direct contact for internal and external clients, ensuring creative details are communicated to all stakeholders.
Created out-of-home advertising, annual reports, event branding visuals, and executive presentations.
Responsible for data visualization through traditional and digital media outlets.

2016 ARKANSAS STATE UNIVERSITY / MIDSOUTH COMMUNITY COLLEGE / Adjunct Instructor

Developed curriculum and instructions for using Adobe Creative Suites within the Digital Media concentration, enabling students to efficiently learn industry-standard tools while presenting a comprehensive introduction to design principles.
Advised the program's advisory board, contributing insight and guidance.

2012 - 2017 THE CARTER MALONE GROUP / Creative Consultant

Managed a team of designers to deliver top-tier results for multiple client campaigns for print and web collateral.
Coordinated and co-directed :30 and :60 commercials, including video production, photo shoots, casting, and location scouting.
Developed brands for political campaigns, including logo, website, and solicitation material, increasing visibility and interest from key constituents.

2002 - 2011 SHARP ELECTRONICS CORPORATION / Sr. Graphic Designer

Contributed to UX design of user interfaces for control panels and digital displays, resulting in more intuitive operations.
Drafted production standards for engineering drawings and approvals, increasing standardization and quality of work.
Designed marketing collateral, packaging, product literature, and other public media projects to increase customer awareness and drive sales.

2000 - 2002 A-1 PRINTING SERVICE, INC. / Graphic Designer

Managed vendors and served as client liaison
Prepress production and troubleshooting

as a FREELANCER,

2016 - 2023 AMPRO INDUSTRIES PRODUCTS Creative Director/Graphic Design

Collaborated on rebranding efforts of legacy products and packaging design.
Developed the influencer brand, MagicFingers™, leading to a profit increase of 320%.
Designed event and trade show branding for CosmoProf US, Canada, and Europe.
Created creative digital, print, social, and merchandising campaigns, securing Shine ‘n Jam’s position as the number one SKU in the OTC channel year over year.
Designed print/magazine collateral and social media marketing materials.

2014 - 2018 NATIONAL CIVIL RIGHTS MUSEUM Graphic Designer

Layout and design of top selling book, “This is the Story of A People” Pictorial Book
Special event branding; Annual Freedom Awards Ceremony
Promotional brochures highlighting the renovations of the museum

2009 - 2018 A Natural Affair Beauty Lounge Graphic and Web Design

Identity redesign
UX design and consult for website
Social media campaigns
Product identity system
Expo/Tradeshow Design
Logo development
Product label design
Liaison between print production
Color consultant for interior design of salon

2013 MEMPHIS LIGHT GAS & WATER Contracted Sr. Graphic Designer

Produced Compressed Natural Gas Station signage
Utility marketing signage
Brochure design for corporate events

and as a STUDENT.

2003 - 2005 American Intercontinental University | BFA Visual Communication / Digital Design | 3.9 G.P.A.

1999 - 2000 State Technical Institute At Memphis | Associate of Applied Science | Graphic Arts Technology | 4.0 G.P.A.

Skills:

Software Proficiencies:

Patent

Sharp Manufacturing Company of America

Stove (#us D490649) External surface configuration for the front panel of a microwave oven

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AmproProStyl logo

NCRMlogo_BLKonly

MLGW B-W logo

Sharp-logo bw

TBFoundationWhite on Black

Du Bois CSC logo bw

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VIDEO & WEB

The following links display video direction and web designs currently published.

:30 Commercial spot Creative Director for St. Francis Center for Robotic Surgery of Memphis.

Work included conceptualizing, storyboarding, audio background selection, script development, talent search and acting (as a doctor). Two spots were shot for the client — one to highlight the patient's story and the other emphasizing the robotic equipment.

Video 1 Video 2