KESHIA MERRITT

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CREATIVE DIRECTOR

EXPERIENCE IS WHAT YOU GET WHEN YOU DON'T GET WHAT YOU WANT! At 2Sense Design Studio, I provide directorial visual communications and digital design services. Combining two senses of communication — yours and mine! There's no reason for us to not be able to create a great campaign together. I'm here to interpret and translate your vision.

Your Sense + My Sense.

MAKES PERFECT SENSE!

WELL...

I've served the corporate, nonprofit and start-up communities for years with creative direction. A native to Memphis, TN, I've been inspired by the various cultural experiences of the city. My passion for fine art and history have fine-tuned my aesthetic sensitivity to great design. As a visually creative person, I’ve maintained leadership and supporting roles in the design and development of corporate collateral, social media and support materials for internal and external marketing communications.

My EXPERIENCE

includes the development of immersive designs for local and national brands, providing art direction, visually relaying business objectives, and coordinating trade exhibition visuals. I have collaborated with creative teams to refine concepts; managed photo shoots, video and production schedules, created strategic plans, and solved problems for effective presentation to the intended audiences. It's a common practice that I keep abreast of design trends and continue my education to enhance my skill set and leadership.

WHAT QUALIFIES ME AS A CREATIVE DIRECTOR ?

Graphic and Web design service in Memphis, TN

as a FREELANCER,

2016 - 2022 AMPRO INDUSTRIES PRODUCTS Creative Director/Graphic Design Social media marketing materials, print collateral, regional campaign development with St. Jude, product re-branding redevelopment; braid tour branding; photoshoot director; out-of-home campaign designs, packaging and label design; legacy product re-branding

2014 - 2018 NATIONAL CIVIL RIGHTS MUSEUM Graphic Designer Contracted Graphic Designer, Created top selling souvenir book design in store; Freedom Awards event branding; collateral design for renovated exhibitions; event branding for grand reopening; social media graphics

2009 - 2018 A Natural Affair Beauty Lounge Graphic and Web Design Identity redesign, UX design and consult for website, Social media campaigns, Product identity system, Expo/Tradeshow Design, Logo development, Product label design, Liaison between print production, Color consultant for interior design of salon

2013 MEMPHIS LIGHT GAS & WATER Contracted Sr. Graphic Designer; Produced Compressed Natural Gas Station signage, utility marketing signage, brochures for corporate events

as an EMPLOYEE,

2017 - Present UNITED WAY of THE MID-SOUTH / Associate Director, Creative Services

Concept and design of various campaigns including web and print collateral; rebranding and lead direction of internal and customer facing marketing materials for staff training and fund-raising; co-branding with agency partners

2016 ARKANSAS STATE UNIVERSITY / MIDSOUTH COMMUNITY COLLEGE / Adjunct Instructor

Develop curriculum and provide instructions for operating software within the Digital Media concentration; Advisory Board; Present principles of design; Follow instructional guidelines provided by Institution

2012 - 2017 THE CARTER MALONE GROUP / Creative Consultant

Supervisor of a staff of junior designers; Concept and design of various campaigns including web and print collateral; coordinate and co-direct commercial video production, photo shoots, casting and location scouting; Develop branding for political campaign. Provided creative solutions that shortened the lifespan of projects, increasing the profitability of the agency while fulfilling the needs of the client

2002 - 2011 SHARP ELECTRONICS CORPORATION / Sr. Graphic Designer

UI/ UX design for control panels and digital displays for electronic apps; created production standards for engineer drawings and approvals; designed marketing collateral, packaging, product literature and other public media projects; press-checks

2000 - 2002 A-1 PRINTING SERVICE, INC. / Graphic Designer

Managed vendors and served as client liaison; duties included desktop publishing; prepress production and troubleshooting

and as a STUDENT.

2003 - 2005 American Intercontinental University | BFA Visual Communication / Digital Design | 3.9 G.P.A.

1999 - 2000 State Technical Institute At Memphis | Associate of Applied Science | Graphic Arts Technology | 4.0 G.P.A.

Skills:

Software Proficiencies:

Patent

Sharp Manufacturing Company of America

Stove (#us D490649) External surface configuration for the front panel of a microwave oven

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AmproProStyl logo

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MLGW B-W logo

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VIDEO & WEB

The following links display video direction and web designs currently published.

:30 Commercial spot Creative Director for St. Francis Center for Robotic Surgery of Memphis.

Work included conceptualizing, storyboarding, audio background selection, script development, talent search and acting (as a doctor). Two spots were shot for the client — one to highlight the patient's story and the other emphasizing the robotic equipment.

Video 1 Video 2