KESHIA MERRITT

Ad3_1080 x 1080
StashaOTC poster
RNBW_600 x 600
SupDuo_600 x 600
UG Cocoa Butter
1200x628
APStylers 16ozTapiocaAloe copy
RainbowGiftBox2
SHDC_600x600
Ampro ProStyl Dare 2 Shine Campaign
NCRM Book Promo Banner
Ampro's ABC kids line
United Way Free Tax Program
Tarik Black Foundation logo
Merritt Eye Care social media post
Product labels and Poster design
Naturals In The City
Party Pak & Catering Menu
Aspire East Recruit Flyer
Aspire Coleman Billboard
Partners for Awareness
Kappa Golf Banner
2015 NCRM Freedom Award Branding
NITC2015 Brunch Flyer
Charcoal drawing of still life
NCRM 2014 Promo Brochure
Freedom Award 2014 NCRM Program Cover
NCRM 2014 Promo Brochure
Allens Kayaking Logo

Click on image to enlarge.

CREATIVE DIRECTOR

EXPERIENCE IS WHAT YOU GET WHEN YOU DON'T GET WHAT YOU WANT! At 2Sense Design Studio, I provide directorial visual communications and digital design services. Combining two senses of communication — yours and mine! There's no reason for us to not be able to create a great campaign together. I'm here to interpret and translate your vision.

Your Sense + My Sense.
MAKES PERFECT SENSE!
WELL...
I've served the corporate, nonprofit and start-up communities for 20+ years with graphic design. A native to Memphis, TN, I've been inspired by the various cultural experiences of the city. My passion for fine art and history have fine-tuned my aesthetic sensitivity to great design. As a Visual Communications Specialist, I’ve sought leadership and supporting roles in the design and development of corporate collateral and support materials for internal and external marketing communications.
 
My EXPERIENCE

includes the development of immersive designs for local and national brands, providing art direction, visually relaying business objectives, and coordinating trade exhibitions. I have collaborated with creative teams to refine concepts; managed photo shoots, video and production schedules, created strategic plans, and solved problems for the effective presentation to the intended audiences. It's a common practice that I keep abreast of design trends and continue my education to enhance my skill set.

WHAT QUALIFIES ME AS A CREATIVE DIRECTOR ?

Graphic and Web design service in Memphis, TN
as a FREELANCER,
 

2016 - Present AMPRO INDUSTRIES PRODUCTS Creative Director/Graphic Design Social media marketing materials, print collateral, regional campaign development with St. Jude, product re-branding redevelopment; braid tour branding; photoshoot director; out-of-home campaign designs, packaging and label design; legacy product re-branding

 

2014 - 2018  NATIONAL CIVIL RIGHTS MUSEUM Graphic Designer Contracted Graphic Designer, Created top selling souvenir book design in store; Freedom Awards event branding; collateral design for renovated exhibitions; event branding for grand reopening; social media graphics 

 

2009 - 2018  A Natural Affair Beauty Lounge Graphic and Web Design Identity redesign, UX design and consult for website, Social media campaigns, Product identity system, Expo/Tradeshow Design, Logo development, Product label design, Liaison between print production, Color consultant for interior design of salon

 

2013  MEMPHIS LIGHT GAS & WATER Contracted Sr. Graphic Designer;  Produced Compressed Natural Gas Station signage, utility marketing signage, brochures for corporate events

as an  EMPLOYEE,
 

2017 - Present  UNITED WAY of THE MID-SOUTH / Associate Director, Creative Services

Concept and design of various campaigns including web and print collateral; rebranding and lead direction of internal and customer facing marketing materials for staff training and fund-raising; co-branding with agency partners

2016  ARKANSAS STATE UNIVERSITY / MIDSOUTH COMMUNITY COLLEGE / Adjunct Instructor

Develop curriculum and provide instructions for operating software within the Digital Media concentration; Advisory Board; Present principles of design; Follow instructional guidelines provided by Institution

 

2012 - 2017  THE CARTER MALONE GROUP / Creative Consultant

Supervisor of a staff of junior designers; Concept and design of various campaigns including web and print collateral; coordinate and co-direct commercial video production, photo shoots, casting and location scouting; Develop branding for political campaign. Provided creative solutions that shortened the lifespan of projects, increasing the profitability of the agency while fulfilling the needs of the client 

 

2002 - 2011  SHARP ELECTRONICS CORPORATION / Sr. Graphic Designer

UI/ UX design for control panels and digital displays for electronic apps; created production standards for engineer drawings and approvals; designed marketing collateral, packaging, product literature and other public media projects; press-checks  

 

2000 - 2002  A-1 PRINTING SERVICE, INC. / Graphic Designer

Managed vendors and served as client liaison; duties included desktop publishing; prepress production and troubleshooting

and as a STUDENT.
 

2003 - 2005  American Intercontinental University | BFA Visual Communication / Digital Design | 3.9 G.P.A.

 

1999 - 2000  State Technical Institute At MemphisAssociate of Applied Science | Graphic Arts Technology | 4.0 G.P.A.

 

Skills:

Creative Direction | Art Direction | Graphic Design | Web Design | SEO | Concept Development | Branding | Project & Budget Management | Client Services | Team Management | Event Branding | Photography

 

Software Proficiencies: 

Adobe CC Photoshop | Illustrator | InDesign | Premiere | WordPress | HTML & CSS (editor) | WIX | Powerpoint | Microsoft Word | G-Suite | PC and MAC Platforms | Asana

 

Honors/Certifications/Continuing Education Adobe MAX Conferences & Tutorials | Lynda.com Training | National Deans List | Nominated for Phi Theta Kappa Honors Society

1/1

VIDEO & WEB

The following links display video direction and web designs currently published.

:30 Commercial spot Creative Director for St. Francis Center for Robotic Surgery of Memphis. 

 

Work included conceptualizing, storyboarding, audio background selection, script development, talent search and acting (as a doctor). Two spots were shot for the client — one to highlight the patient's story and the other emphasizing the robotic equipment.

 

Video 1 Video 2

United Way of the Mid-South
United Way of the Mid-South

web design

Go to link
press to zoom
Tarik Black Foundation
Tarik Black Foundation
Go to link
press to zoom
United Way of the Mid-South
United Way of the Mid-South
Go to link
press to zoom
Merritt Eye Care
Merritt Eye Care

Web design

Go to link
press to zoom
Memphis Heritage Trail
Memphis Heritage Trail

Website design for Memphis Heritage Trail

Go to link
press to zoom
Innovative Global Solutions
Innovative Global Solutions
Go to link
press to zoom
Seafood Nutrition Partners
Seafood Nutrition Partners

web design

Go to link
press to zoom
Amprogel.com
Amprogel.com

homepage redesign

Go to link
press to zoom
Let's Get Away Charters
Let's Get Away Charters

Web design and development created for client starting a travel agency. *Client took the liberty to make own edits.

Go to link
press to zoom
The Carter Malone Group
The Carter Malone Group

Web design for CMG PR and marketing firm.

Go to link
press to zoom
Midtown Area Connector
Midtown Area Connector

Site design for community awareness of transportation system

Go to link
press to zoom
Urban Tangles Curl Amplifier
Urban Tangles Curl Amplifier

Complete web design and development created for client with private label hair product.

Go to link
press to zoom
1/2

PRINT WORK

Acrylic Painting
United Way Best of Best brand
Naturals in the City 2018 brand
Product Brochure
MLK50 Soul Music Concert Series logo
NCRM 2014 Promo Brochure
LUXE Lounge logo and flyer design
Checkered Cow logo
Aspire School District Doorhanger
Memphis in May Banners